Contact:

Michelle Turli

Springboard Public Relations

732-863-1900 ext. 205

michelle.turli@SpringboardPR.com

For Immediate Release:

Children Encouraged to Stretch Their Imaginations with

Silly Bandz at the NJ Sandcastle Contest

SillyBandz dance contests and giveaways

BELMAR, NJ (July 27, 2010) – The 24^th Annual New Jersey Sandcastle Contest, New Jersey’s largest sandcastle and sandsculpting event, announced today the addition of BCP Imports LLC. as a sponsor. BCP Imports is the exclusive distributor of Silly Bandz, the fun-shaped, multi-colored rubber bands that are wildly popular among children of all ages.

On Wednesday, July 28^th, more than 10,000 sand sculptors and enthusiasts will pile onto Belmar, NJ beach to participate in the 24th Annual NJ Sandcastle Contest. Attendees will enjoy a day in the sun, sculpt creative sandcastles and collect sea creature Silly Bandz. The event, a free, fun-filled day at the beach, will also offer attendees the opportunity to participate in Silly Bandz-sponsored dance contests.

“Silly Bandz are collected by children of all ages, including adults, and we are pleased to have an opportunity to sponsor this family-oriented event,” explained Robert Croak, CEO of BCP Imports LLC.

“With Silly Bandz, sea creatures will not only hit the beach as sand sculptures, but also as fun-shaped bracelets for children and families to collect,” explained Frank Sementa, chairman of the event and owner of D’Jais Beachcomber Grill, the lead sponsor. “Silly Bandz takes the idea of stretching the imagination to the next level with kidss when crafting their sand sculptures, as creativity is key.”

In addition to lead sponsor, D’Jais Beachcomber Grill, more than 20 brands and businesses are supporting the event, offering prizes and giveaways for attendees and contestants. Some sponsors include: Pirate’s Booty, Whole Foods Market, Six Flags, Foodtown, The Circus, Stop and Shop, Surf Taco, FINS, Windmill, Gymboree and Taylor’s Hardware. B&B Trophies of Manasquan is the official award sponsor, providing the NJ Sandcastle Contest with trophies for the second year in a row.

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For sponsorship information and/or to make a prize donation to this year’s event, contact Michelle Turli at 863-1900 x205 or mturli@springboardpr.com.

About Silly Bandz

Not since the Beanie Babies of the’90s has a children’s entertainment trend taken the world by such force. Silly Bandz created its $100 million toy empire through the sale of small rubber pieces of collectable jewelry. Silly Bandz, which hold their shape when not in use, come in a variety of shapes which include basic shapes, as well as holidays, seasons, animals, music, fantasy and sports shapes. Silly Bandz has the perfect band to meet any one person’s unique personality. They have been traded, sold and gift wrapped as something for everyone including, but not limited to, ponytail holders, bookmarks and most notably, jewelry. Even celebrities like Sarah Jessica Parker and Mary-Kate Olsen have joined the legions of adoring fans. This simple, yet creative idea has captured the hearts of people of all ages.

About NJ Sandcastle Contest

Established in 1987, the NJ Sandcastle Contest is New Jersey’s largest sandcastle and sandsculpting event. Attracting thousands of families, friends and visitors, the event is held in Belmar, known by sand sculpting enthusiasts to have some of the best sand to create interesting works of art. For more information on the NJ Sandcastle Contest, visit www.njsandcastle.com or www.twitter.com/njsandcastle.

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