PRESS RELEASE – FOR IMMEDIATE RELEASE
JUSTIN BIEBER AND SILLY BANDZ TEAM UP TO TAKE OVER THE WORLD!
The Hottest Pop Star on earth has teamed up with the Hottest Fashion Accessory: Silly Bandz is releasing the most popular pack of Silly Bandz to date: The Justin Beiber Silly Bandz. The 24-pack will include 6 shapes with 4 of each style; Headphones, Music Note, I Heart JB, Bieber Heart, Justin Singing and Justin’s Hat.
On Saturday September 18, 2010, Justin Bieber Silly Bandz will be available exclusively at 10 select Toys“R”Us stores across the country, including:
- Toys“R”Us Times Square – 1514 Broadway, New York, NY 10036
- Toys“R”Us/Babies“R”Us Glendale – 2905 Los Feliz Blvd., Glendale, CA 90039
- Toys“R”Us/Babies“R”Us – 3330 N. Western Ave., Chicago, IL 60618
- Toys“R”Us – 3401 Aramingo Ave., Philadelphia, PA 19134
- Toys“R”Us/Babies“R”Us – 9358 North Central Expressway, Dallas, TX
- Toys“R”Us – 1645 NW 107th Ave., Miami, FL 33172
- Toys“R”Us – 5521 Leesburg Pike, Baileys Crossroads, VA 22041
- Toys“R”Us/Babies“R”Us – 6145 Westheimer Rd., Houston, TX 77057
- Toys“R”Us/Babies“R”Us – 3480 Financial Center Way, Buford, GA 30519
- Toys“R”Us – 32070 Gratiot, Roseville, MI 48066
Customers eager to receive the Justin Bieber Silly Bandz can also place pre-purchase orders online at Toysrus.com/justinbieber beginning Saturday, before they’re available anywhere else. On Monday, September 20, 2010, Justin Bieber Silly Bandz will be available at Silly Bandz retailers nationwide and online at www.sillybandz.com.
“When we were presented with the opportunity to align our brand with the biggest pop star in the world we were excited.” Said Robert Croak, BCP’s President. “This pack is a great way for kids to enjoy their Bieber fever; it has even spread around our office.”
About BCP Imports LLC’s (www.sillybandz.com) branch Silly Bandz, created its $100 million toy empire through the sale of small rubber pieces of collectable jewelry. Silly Bandz, which hold their shape when not in use, come in a variety of shapes which include basic shapes, as well as holidays, seasons, animals, music, fantasy and sports shapes. Silly Bandz has the perfect band to meet any one person’s unique personality. They have been traded, sold and gift wrapped as something for everyone including, but not limited to, ponytail holders, bookmarks and most notably, jewelry. Even celebrities like Sarah Jessica Parker and Mary-Kate Olsen have joined the legions of adoring fans. This simple, yet creative idea has captured the hearts of people of all ages.